Mario Prada initially focused on creating luxury leather goods, such as handbags, travel trunks, and accessories, using fine materials and meticulous attention to detail. However, it wasn't until the 1970s, under the leadership of Mario's granddaughter, Miuccia Prada, that the brand truly began to evolve. Miuccia, a former mime with a PhD in political science, brought a fresh perspective to the company, blending tradition with avant-garde creativity.

Revolutionizing Fashion

In 1985, Prada introduced its iconic nylon backpack, a groundbreaking design that challenged the conventions of luxury fashion. Despite its unconventional material, the backpack became a symbol of understated sophistication and practicality, appealing to a new generation of fashion-conscious individuals. This innovation marked the beginning of Prada's rise to international fame.

Expanding the Legacy

Over the years, Prada has expanded its offerings to include ready-to-wear collections, footwear, eyewear, and fragrances. The brand's commitment to quality and innovation has remained unwavering, making it a favorite among celebrities, influencers, and fashion enthusiasts worldwide. Prada's collaboration with architects and artists, such as Rem Koolhaas and Damien Hirst, has further cemented its reputation as a cultural icon.

Discover Prada's Products

For those interested in exploring Prada's diverse product range, you can check out this comprehensive spreadsheet

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